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West Midlands | nliddell@sandler.com
 

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In our clients' own words

The success of our clients is what speaks volumes for us

When our clients are successful, we know that we've succeeded in our mission.

"I have been receiving business coaching support from Neil since June 2018 which has helped me to grow both personally and as a business owner. Neil's approach is one of empowering others and long lasting behavioural change and I am finding my confidence and accountability is increasing, as are my sales. It is not easy to make changes and it does require an ongoing commitment, however I am keen to continue as Neil's client for the foreseeable future as there is always more to learn and with his support, I can overcome challenges that I am faced with in growing my business. Thank you Neil."

Lisa Whittleton, Director Illuminate VR Services Ltd

Samuel Hoff

Patti Engineering

Industry: Engineering

Samuel Hoff, Executive Vice President of Sales and Marketing for Patti Engineering, talks about how his company’s sales more than doubled after Sandler sales training. “In 2007, we were a bunch of really good engineers and really bad salespeople; now we’re the same good engineers but we’re a lot smarter about the sales process.” In 2007 the company did a little less than $3 million in business and spent $1.10 for every dollar it made. Last year it did $7.5 million in business and spent 88¢ for every dollar it made. “My personal income is seven times what it was in 2007,” says Hoff. “That’s living proof of the success of Sandler.”

"I have engaged with Neil via a local Chamber workshop and found it to be a refreshing approach to business. He was able to come into my business and very quickly gain an understanding of my staff and how we could position them to be more effective. Through his advice and support we are now working to completely change our business structure and focus. Without a doubt a great coach who has had an impact on both my business and personal life.

Richard Merkl, Executive Search Specialist

Ken Harris

Health o meter

Industry: Healthcare

Ken Harris is Vice President of Sales and Marketing for Health o meter, which manufactures devices for the medical community. He describes his history with Sandler, which spans 15 years and four companies. “Sandler is the one process I’ve seen that puts customer behaviors and salespeople behaviors together to help the customer in a way that ends up helping the company.” Harris uses a sports analogy to describe the impact of a great system, whether in college sports or sales training: “In a college team, turnover is every four years by definition, yet dynasties exist because they have good systems. Sales is also a skill set that needs to be constantly honed and, for me, Sandler is the only method that provides that level of consistent and intimate training.”

"In a world of Sales Trainers and Business Coaches, I find Neil a breath of fresh air in terms of his approach and also his genuine interest in helping others succeed. Neil has helped me develop a sales framework for my business that I feel confident will be a great success. His knowledge of sales and business in general is excellent and I would highly recommend him as a professional that can add serious value in almost any business environment or scenario"

Adam Petford, Director, Linked-in Coach.

Roy Cook

Merrill Lynch

Industry: Financial Planning

Roy Cook, who works with Merrill Lynch to help clients strategize their retirement plans, explains his mindset when he started Sandler training. “When I was introduced to Sandler I didn’t think I had any problems,” he says. He did have problems, though, including the lack of a systematic approach to generating new business. “Sandler has a very logical, very cerebral approach to sales. I saw more than 20 percent growth in my business year after year. Some of that I attribute to the market, but a lot of it I attribute to the Sandler process, with me implementing it and working more efficiently.”

"'I recently attended a series of sales training workshops organised and run by Neil Liddell. The content was very challenging, but extraordinarily eye opening and valuable. The techniques that I learned are unlike anything I have tried before and the results have been amazing...I no longer feel like a 'typical salesman', nor do I think people see me as one! I would recommend Neil and his Sandler workshops without hesitation...it will completely transform the way you approach your sales.'

Dave Sharpe, MD, Local Faces Ltd"

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"I recently went on a Sandler sales course delivered by Neil. I think it was the best move this year. I would recommend anyone that wants to improve their sales to attend Neil's training. Neil is an excellent trainer with a great big personality, engages his audience very well, provides lots of real life stories and really makes you think about what you are doing within the sales process. The great thing about Neil is he is happy to sit down and talk about any areas in sales that you are struggling with and is great at coming up with solutions that work! So if you want to increase your sales...get yourself onto one of Neil's Sandler Training Courses."

Pushpa Alexander, CEO, Headz up Business

"I recently attended Neil's Presidents Club and was impressed not just in the coaching but by the way the members shared experiences, insights, encouragement and support between each other. In a nutshell, it's an enjoyable and fun environment where business owners go to make some serious changes to their sales performance."

Jacqui Brown, Creative Director, Spice Design